The first macro-region. The first step in a new brand geography.
The Golden Ring became the first macro-region in Ultima Yandex Guide’s history. To mark the launch of this new expansion model, we brought together restaurateurs, entrepreneurs, media representatives, and friends of the brand in Suzdal — one of Russia’s fastest-growing destinations for gastronomy and tourism.
The event took place at the new Manufactory by Vadim Dymov — entrepreneur, restaurateur, and one of the driving forces behind Suzdal’s transformation. Set within a former bakery factory, the venue opened to the public only days later, with Ultima becoming the first brand to activate the space.
The journey began on the road, with guests arriving via Ultima’s intercity service.
The experience continued with a dinner by chef Sergey Kim, where contemporary Asian cuisine met the atmosphere of a centuries-old Russian town. The industrial character of the former factory, Suzdal’s iconic landscapes, and a carefully curated set design came together to create a seamless visual narrative for the evening.
200 guests instead of the expected 120.
An event that brought together the people shaping the region’s gastronomic landscape today.
