Series of Events for Alfa Boss
Alfa Boss is a series of exclusive events by Alfa Business. The goal of the event is to demonstrate to the company's top managers the special "Business" mode of the app, which provides a detailed understanding of the financial processes within the company and allows them to avoid wasting time on routine tasks.
The format of the event was a networking session — "Tasting Business Ideas." An unconventional concept that combined a gastro show with a tasting, where a sommelier drew comparisons between wine samples and app features.
Intimate events were held in Moscow, Kazan, Novosibirsk, Voronezh, and Yekaterinburg, where the details and decor were meticulously planned.
For example, napkins with the event's embroidered branding.
Coasters with QR codes working like "fortune cookies" and branded bag stands.
